KANSAS CITY (Nov. 26, 2024) – Kansas City Athletics has announced a partnership with sports entertainment marketing leader Two Circles, positioning the Roos towards resource growth and brand awareness while creating competitive NIL opportunities for student-athletes. This partnership focuses on NIL market rate valuation, student-athlete compensation for marketing and promotion, and further strengthening the Roos brand at the departmental level through Two Circles College, the college business vertical with an office in Kansas City,
“In the ever-changing landscape of college athletics, it is imperative that Kansas City Athletics remains at the vanguard of innovation and value-added partnerships,” Vice Chancellor/Director of Athletics Dr. Brandon Martin said. “Our collaboration with Two Circles will provide a transformational impact on our approach to NIL and will elevate the Kansas City brand through one of the nation’s leading sports marketing agencies, housed right here in our city.”
Partnering with Two Circles College, under the leadership of Executive Vice President Nick Garner, offers Kansas City student-athletes the dual advantage of earning NIL dollars at fair market value, aligned with Missouri state law and NCAA guidelines, while elevating the Roos’ brand. Two Circles’ expertise in data-driven marketing and promotions is poised to drive new revenue streams and boost brand relevance through its proven, impactful strategies.
“At Two Circles College, we are proud to bring our data-driven strategies and deep expertise in marketing and promotions to Kansas City Athletics,” said Nick Garner, Executive Vice President of Two Circles. “With our office right here in Kansas City, we have a unique opportunity to connect directly with the local community and craft a customized approach to the Roos’ needs. This partnership is about more than NIL market rate valuations; it’s about empowering Kansas City’s student-athletes to fully leverage their rights while strengthening the Roos’ brand and building meaningful connections within the community. Together, we’re creating opportunities that are both fair and impactful, driving value for the athletes, the university, and the Kansas City region.”
Two Circles is entering the collegiate NIL space with industry-leading marketing strategies, combining innovative content, data, and analytics to create value for universities and student-athletes. The agency made its name working with powerhouse properties like the NFL, the College Football Playoff, PGA of America, USA Soccer, the Rose Bowl Game, LA28 and other global leading rights-holders and teams.
This announcement comes with the conference season for the Roos’ marquee programs, men’s and women’s basketball, just around the corner. Kansas City Men’s Basketball is 3-0 on its home floor so far this season and hosts three more home games before Summit League play begins. Kansas City Women’s Basketball returns to KC on Saturday for a game against UT Dallas. Single game and season tickets are available now and can be purchased here.
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ABOUT KANSAS CITY ATHLETICS AND UMKC
The Kansas City Roos are the NCAA Division I teams of the University of Missouri-Kansas City, providing energy, excitement and a rallying point for campus and community. UMKC, one of four University of Missouri System campuses, is a public university serving more than 15,500 undergraduate, graduate and professional students. UMKC engages with the greater Kansas City area to promote exceptional student success, conduct impactful research and elevate our region’s economy and workforce while fostering a welcoming environment for all. For more information, visit KCRoos.com or follow us on social media with the handle @KCRoosAthletics. For more information about UMKC, visit umkc.edu.
ABOUT TWO CIRCLES
Two Circles grows revenue for the world’s leading sports rights-holders, using data to create strategies, deliver proprietary technology solutions, package and sell sponsorships, and design and market compelling, tailored content. From twelve international offices (Bern, Cologne, Kansas City, London, Los Angeles, Melbourne, Miami, New York, Paris, Stockholm, Amsterdam and Riga), Two Circles manages billions of fan data interactions on behalf of over 950 clients around the globe, with more insight into fan behavior and desire than any other organization.
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