Demand for Heating Appliances Surges with Cold Wave Forecast; Sales Up 67% from Last Month
Emart announced on the 18th that it will hold a ‘Heating and Insulation Products Promotion’ to coincide with the arrival of true winter weather, as morning temperatures drop below freezing. The event features electric mats, electric blankets, heaters, and winter clothing at special prices.
First, until December 1, Emart is offering winter heating appliances at up to 30% off. Featured items include the ‘3H Hanil Electric Heating Appliance Carbon Electric Blanket (Single),’ made from soft semi-microfiber fabric, available for 59,000 won—30,000 won off the regular price of 89,000 won. The ‘KyungDong Navien Four-Season Mat Air (Single/Queen),’ which allows for customized temperature settings year-round, is being sold at 20% off for 436,000 won and 459,000 won, respectively. The ‘SHINIL Convection Heater’ is also available for 79,000 won, a 30,000 won discount.
Additionally, from November 20 to December 1, Emart will offer more promotional items, including the ‘SHINIL Microfiber Electric Seat Cushion (3-person)’ at 44,900 won, and the ‘BLACK+DECKER Smart Temperature Control Heater’ with a 24-hour timer and low noise, available for 129,000 won—20,000 won off the regular price.
Winter apparel and insulation items to block out the cold wind are also available at discounted prices. Until December 1, all ‘DAIZ Winter Knitwear/T-Shirts,’ Emart’s private fashion brand, will be offered at 30% off when purchased with a promotional card.
For children, character hats, gloves, earmuffs, and other winter accessories are available at a 30% discount when purchasing two or more. For adults, all ‘women’s quilted vests’ are also being offered at a 30% promotional price.
Meanwhile, as the cold wave approaches, more customers are seeking heating appliances and insulation products. From the 10th to the 16th, sales of all heating appliances increased by about 9% compared to the same period last year. Heater sales rose by approximately 12%, electric blankets by 10%, and winter season accessories such as electric seat cushions and heating devices surged by 60%. Sales of adult thermal wear also grew by around 9%.
Furthermore, during the same period, compared to the previous month, overall sales of heating appliances jumped by 67%, while adult thermal wear sales soared by 136%, indicating a significant rise in demand.
Jeong Chan-ho, Emart’s small appliance buyer, stated, “With the onset of the winter cold wave, more customers are looking for heating products. We have prepared this promotion so that customers can enjoy a warm year-end at reasonable prices despite high inflation.”
This article has been translated by GripLabs Mingo AI.
link
