February 14, 2025
2024 State of the Promo Industry Report Unveils Strategies for Sustainable Growth

TREVOSE, Pa., Sept. 3, 2024 /PRNewswire/ — The Advertising Specialty Institute® (ASI), the foremost technology, marketing and information provider in the $26.1 billion promotional products industry, today released its 2024 Counselor State of the Industry report. The comprehensive analysis highlights the resilience and forward-thinking strategies employed by industry distributors and suppliers to navigate economic challenges, including slow sales, tighter client budgets and rising logistics costs.