Promperú has launched its first national promotional campaign for Peruvian avocados in China, aiming to expand retail presence and online visibility in major urban markets. In Shanghai, in-store activations were held with More Yogurt, where a themed experience around Peruvian avocados was presented. The brand reports sales of more than 100 million cups by May 2025, including 47 million of its avocado yogurt smoothie. Its “Crazy Avocado Month” campaign reached over 60 million views and generated more than 160,000 interactions on the RedNote platform.
The campaign extended to modern distribution channels, including JD Fresh, Meituan, Freshippo, 7Fresh, and BUT Mart, with activations in Beijing, Shanghai, Chengdu, and Dalian. According to Promperú, these actions consolidated points of sale and strengthened positioning. Campaign activities reached more than 141,000 visitors across seven cities. On social media, related hashtags exceeded 6 million views. Sales activity was reported to drive a 50% increase in market price. Promotions on JD.com, Meituan, and Dingdong placed Peruvian avocados among the most prominent products, supported by more than 1,200 positive consumer reviews.
By 2024, Peruvian avocado exports to China totaled US$50 million. By June 2025, shipments had surpassed US$54 million, with projected annual growth of up to 30%. Peru is the world’s second-largest producer and the leading supplier to China, holding a reported 78% market share and exporting more than 38,000 tons.
Logistics developments have supported the expansion. The opening of the Port of Chancay in 2024 reduced transit times to China from 35 to 24 days, improving delivery windows for agricultural exports. Exporting companies and logistics partners are cited as maintaining a consistent supply.
Promperú, an entity attached to the Ministry of Foreign Trade and Tourism (Mincetur), states that the campaign is intended to promote agricultural exports in Asia and to position the Peruvian avocado in international channels.
Source: andina
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