Partnership and Sponsorship Promotion An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention admin August 6, 2024 Introduction After the successful campaign, “Adidas Streetball Challenge” (a series of street basketball tournaments)...Read More Marketing and Promotion 6 key components of the ‘holistic promotion’ paradigm in experiential marketing admin April 11, 2024 ‘If you build it they will come’: a nice fantasy, but no longer true,...Read More
Marketing and Promotion 6 key components of the ‘holistic promotion’ paradigm in experiential marketing admin April 11, 2024 ‘If you build it they will come’: a nice fantasy, but no longer true,...Read More
/story1/2727274/fa5cf99e4069e632552227e07c6040741604_544x306.jpg "Tips for Using Search Engine Marketing to Promote Your Franchise")
