Promotion product The influence of key opinion leaders on consumers’ purchasing intention regarding green fashion products admin December 30, 2024 1 Introduction The overproduction and overconsumption of cheap clothing make the fashion industry and...Read More Partnership and Sponsorship Promotion An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention admin August 6, 2024 Introduction After the successful campaign, “Adidas Streetball Challenge” (a series of street basketball tournaments)...Read More
Partnership and Sponsorship Promotion An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention admin August 6, 2024 Introduction After the successful campaign, “Adidas Streetball Challenge” (a series of street basketball tournaments)...Read More
