Promotion product The influence of key opinion leaders on consumers’ purchasing intention regarding green fashion products admin December 30, 2024 0 1 Introduction The overproduction and overconsumption of cheap clothing make the fashion industry and...Read More Partnership and Sponsorship Promotion An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention admin August 6, 2024 0 Introduction After the successful campaign, “Adidas Streetball Challenge” (a series of street basketball tournaments)...Read More
Partnership and Sponsorship Promotion An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention admin August 6, 2024 0 Introduction After the successful campaign, “Adidas Streetball Challenge” (a series of street basketball tournaments)...Read More
