For Good” Movie’s Marketing Team Has No Chill When It Comes To Budget, So Here’s Every Product, Collab, And Promotion They’ve Done So Far

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We’re less than two months out from Nov. 21, which means it’s OFFICIALLY Wicked: For Good season!!!!!!

"Wicked" movie poster: A good witch in a gown faces a green-skinned witch in black. The Emerald City and a yellow path are in the background — Universal Pictures / Courtesy Everett Collection

So, obviously, that means a TON of brands are releasing their very special Wicked-themed collabs and…I need them all.

Two women in fantasy costumes face each other in an elegant room; one is in a white gown, the other dressed as a witch with a pointed hat — Giles Keyte / © Universal Pictures / Courtesy Everett Collection

Before we head back into the world of Oz next month, we wanted to give you a list of a bunch of the product collaborations and marketing materials the Wicked team has been pumping out so far.

1. First up, we have: Equate’s Wicked toothbrush that sings “Popular” and “Defying Gravity”

Electric toothbrush with a themed design, featuring fantasy motifs and icons in the background — Equate / Universal

2. Dawn’s Powerwash Spray dish soap in the limited edition scent Fantabulous Floral

Dawn Powerwash Limited Edition spray with "Wicked For Good" theme, featuring floral design and nearby text about its effectiveness against grease — Universal / Dawn

3. Secret’s limited edition clinical strength antiperspirant and deodorants in the scents Wickedly Wonderful and Couldn’t Be Lovelier

Secret deodorant ad featuring two limited edition scents, "Wickedly Wonderful" and "Couldn't Be Lovelier," inspired by Wicked the Musical — Secret / Universal

Intricate beaded necklace with a central pink gem, featuring radial bead designs, likely a statement accessory for a formal event — Swarovski

5. Great Value’s color-changing mac ‘n’ cheese that turns either pink or green

Microwaveable macaroni and cheese cup with "Great Value" label; mystery color flavor of pink or green — Walmart

Voluspa candle gift set with two scents, Wicked in green and pink bottles, displayed with a decorative box featuring silhouette designs — Voluspa

The official scents are Elphaba’s Bewitching Banyan Forest and Glinda’s Perfectly Pink Yuzu.

General Mills

Squishmallows / amazon.com

The collection includes squishies of Elphaba, Glinda, the Cowardly Lion, the Scarecrow, and the Tin Man.

9. Ariana Grande’s Wicked fragrances that smell like green apple, freesia, and black plum (Elphaba Enchanted) and pink sparkle apple, blush nectarine, and pink pepper (Glinda Bubbly Pink)

ulta.com, ulta.com

Available in both perfume and body mists, these scents are described as “thrillifying.”

10. Ariana Grande’s limited edition r.e.m. beauty x Wicked collection

Assorted makeup products include palettes, lipsticks, and brushes, styled elegantly on a reflective surface with a floral shadow pattern — r.e.m. beauty

Courtesy of Compartés

And if you’re wondering, here are the flavors:

Glinda Chocolate Bar — Strawberry Lavender: Pretty in pink with a floral twist — as sweet and sparkling as the Good Witch herself.

Elphaba Chocolate Bar — Green Apple Caramel: Tart apple with gooey caramel — bold and complex just like the Wicked Witch.

Fiyero Chocolate Bar — Crunchy Corn Chips: A salty-sweet bite with an irresistible crunch — carefree never tasted so good.

Brûlée Toffee Caramel Chocolate Bar: Golden, indulgent, and crackling with decadence.

Pistachio Knafeh Chocolate Bar: Sweet, nutty, and layered with intrigue.

Berry Crumble Chocolate Bar: Bright, tart berries meet buttery crumble for a bar that’s pure enchantment.

Lush / lush.com, Lush / lush.com

Elphaba smells like pink pepper, cedarwood, and vanilla absolute, while Glinda smells like rose oil, benzoin resin, and pistachio.

13. The limited edition Wicked Swiffer (it’s pink!!!)

Ad featuring a Swiffer mop on a yellow brick path, with the text "Every witch needs a broom. Wicked for Good. Only in theaters." — Swiffer / Universal

Wicked Beauty product lineup displayed on lush garden scene with flowers and mossy elements — Universal / Kristen Ess

Cascade ad showing limited edition "Wicked" dishwasher pods with Emerald City scent, promoting a tie-in with the musical — Universal / Cascade

16. Diff Eyewear’s Wicked-inspired frames

Person with bob haircut and cat-eye glasses, smiling with bubbles floating in the foreground

17. The Wet Brush Wicked collab with three new designs

Five decorative hairbrushes with varied patterns are displayed upright on a green surface, alongside a teal scrunchie — Wet Brush

Farmacy

Universal / Scunci

20. Insight Editions x Wicked collab which includes Advent calendars, journals, and a tarot deck, and more

Inside Edition

21. The Febreze x Wicked air freshener spray and plug-ins

Universal / Febreze

The limited edition scents are Wicked Wonderfullest Woods and Wicked Beautifical Blossom.

22. RoomMates Wicked Land of Oz peel-and-stick wallpaper

Decorative wallpaper with "Emerald City," "Shiz University," and "Munchkinland" text, featuring whimsical illustrations like castles, air balloons, and plants — RoomMates

23. The imPress x Wicked collab with eight new press-on nail designs

imPress / Universal

24. The Falscara x Wicked collab with four new fake eyelash designs

Promotional image for Falscara x Wicked lash extensions, featuring four product packages against a magical-themed backdrop with soap bubbles — Falscara / Universal

25. Classic Cream’s Wicked pink whipped cream that tastes like salted caramel

Classic Cream

American Girl

Dragon Glassware

28. Owala’s Wicked: For Good FreeSip water bottles

29. Gain In-Laundry Scent Booster beads and detergent pods in the scents Wonderfullest Woods and Beautifical Blossom

Universal / Gain

30. Funko x Wicked‘s new pop figures

Funko Pop

A hand holds a tumbler with "Wicked" and "Yeti" logos, set against a plain background — Yeti / Universal

32. The Lego x Wicked collection, which includes scenes from Elphaba and Glinda’s dorm, Glinda’s wedding, and the Emerald City

Lego set inspired by "Wicked" musical, featuring Oz scenes and characters: Elphaba, Glinda, and Toto with detailed Emerald City backdrop — Lego

33. The Care Bears x Wicked collab that features five new bears

Care Bears themed as Wicked characters: pink bear as Glinda with a silver crown, green bear as Elphaba with a witch hat and cape, boxed set — Care Bears

34. The Pillsbury Wicked: For Good sugar cookies

Pillsbury Wicked-themed cookie dough box with 10 pre-cut Halloween shapes, ready to bake — Pillsbury

Image of two limited edition Olay body wash bottles inspired by the musical Wicked, labeled "Elphaba's Edition" and "Glinda's Edition." — Olay / Universal

36. The Wicked x Crocs collab with exclusive Jibbitz

Side view of a single iridescent Croc shoe with black strap, decorated with pins and charms including a leaf design on the sole — Crocs

37. Castify’s Wicked phone case

Phone case with "Wicked" stickers, including Glinda, Elphaba, broomstick, shoes, and various themed motifs — Casetify / Universal

38. Beekman 1802’s Wicked skin and body set with soaps, pimple patches, and a face mask

Beekman 1802 skincare gift set including lotions, soap bars, and facial wipes displayed in front of a branded box — Beekman 1802

Green plush bear with embroidered "Wicked" designs on its paws, wearing a playful expression — Build-A-Bear

40. The Original Makeup Eraser x Wicked collab with seven new towel designs

Makeup cloth set with witch-themed designs and a laundry bag, labeled "Full Week Set" and "Laundry Bag Included." — MakeUp Eraser

41. The Béis x Wicked collab with limited edition bags and carry-ons

A minimalistic, structured tote bag with a single shoulder strap — Beis

Duck figures styled as "Wicked" characters: Elphaba wears a witch hat and cape; Glinda has a tiara and scepter, with a magical backdrop — Tubbz / Universal

A variety of intricately patterned handbags and accessories are displayed against a contrasting background — Vera Bradley / Universal

Four socks in a row, each with different patterns and shades of green, black, pink, and lavender — Bombas

45. The limited edition Caboodles x Wicked collection

Open green tackle box with journal, pen, glasses, scrunchie, flower hair tie, and rubber bands inside — Caboodles

"Wicked" cupcake kit box featuring "Enchantingly Emerald" and "Perfectly Pink" vanilla-flavored cupcakes with white frosting and sprinkles — Betty Crocker / Universal

47. And last, but certainly not least: The Wicked Monolopy board game

Monopoly / Universal

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